Improving Packaging Quality and Marketing Strategy for Bimo Special Honey

Authors

  • Salma Marhamni Husna Universitas Islam Negeri Sunan Ampel Surabaya
  • Mochammad Ilyas Junjunan Universitas Islam Negeri Sunan Ampel Surabaya

Keywords:

Community Empowement, Packaging design, Digital marketing, MSME's

Abstract

The community service program focused on improving the understanding and skills of micro, small, and medium enterprise (MSME) actors in Jelun Atas Village, Bimo, Probolinggo, designing product packaging and utilizing digital marketing strategies. The method employed was participatory rural appraisal (PRA), emphasizing active community involvement. The activities were divided into three phases: planning, implementation, and evaluation. During implementation, participants were provided with training on creating attractive and functional packaging and maximizing digital platforms for marketing. The results showed a significant improvement in participants’ knowledge and practices, as evidenced by a 50% increase in average scores from pretest to posttest. Participants expressed high satisfaction with the program, highlighting its practical and applicable benefits. This activity is expected to foster the growth of sustainable business practices and increase local competitiveness

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Published

2025-01-16

How to Cite

Husna, S. M., & Junjunan, M. I. (2025). Improving Packaging Quality and Marketing Strategy for Bimo Special Honey . Jurnal Pengabdian Masyarakat Al-Fatimah, 2(1). Retrieved from https://journal.iai-alfatimah.ac.id/index.php/jpmaf/article/view/159

Issue

Vol. 2 No. 1 (2025): Edisi III, Juni 2025 (IN PROGRESS)

Section

Articles

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Copyright (c) 2025 Salma Marhamni Husna, Mochammad Ilyas Junjunan

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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.