Maghfiroh, Umi, and Nanang Setiawan. “The Influence of Creativity and Product Innovation on MSME’s Business Sustainability: A Qualitative Study on Ummina Halal Food Bekasi”. Journal of Business Improvement 1, no. 2 (July 11, 2024). Accessed July 4, 2025. https://journal.iai-alfatimah.ac.id/index.php/jobi/article/view/81.