Maghfiroh, Umi, and Nanang Setiawan. 2024. “The Influence of Creativity and Product Innovation on MSME’s Business Sustainability: A Qualitative Study on Ummina Halal Food Bekasi”. Journal of Business Improvement 1 (2). https://journal.iai-alfatimah.ac.id/index.php/jobi/article/view/81.