MAGHFIROH, U.; SETIAWAN, N. The Influence of Creativity and Product Innovation on MSME’s Business Sustainability: A Qualitative Study on Ummina Halal Food Bekasi. Journal of Business Improvement, [S. l.], v. 1, n. 2, 2024. Disponível em: https://journal.iai-alfatimah.ac.id/index.php/jobi/article/view/81. Acesso em: 4 jul. 2025.